Postcards from the Mothership

Better late than never, here’s my third (and final!) post-Blissdom Canada post. (If you missed them, click for posts about how I reconnected with my blog and day 1 takeaway messages.)

The first session of the second day was, for me, one of the highlights of the conference. The session was called “Taking your craft to the next level” and was a panel discussion that featured one of my first bloggy friends, Karen Green, along with Aidan Morgan and Angella Dykstra. I loved a lot of this session, including the fact that they went beyond simply blogging/writing and also talked about photography and videography. Dear Blissdom Canada organizers: More like this next year please!

I was completely endeared when Karen started off by stating why she got into blogging in the first place: because she wanted to be a magazine columnist and nobody was hiring her to do that. Me too!!!!! Later in the session, Karen made my day by saying that mine was the first blog she ever read, and I was flattered nearly to death when I tweeted that and several others confirmed that mine had been the first blog they ever read as well.

Here’s a few of the best messages I heard during the rest of the session, once again pilfered more or less verbatim from my own twitterstream. (Parenthetical comments are my after-the-fact editorial asides.)

• Nobody will judge you for the size of your dash but you do need to learn to spell. (Can I get a hallelujah on this?)
• When asked how to find inspiration, Aidan Morgan said, “I thrive on dissonance.”
• Talk to the people who inspire you and learn from them.
• Know your audience — and then try to ignore them. (This is so true, and so hard to do. I’ve lately lost the ability to forget everyone is listening, and have been struggling to overcome this. I miss the candidness of oblivious blogging.)
• Don’t get hung up on the metrics. SEO won’t help you improve your craft. Also, don’t lose your joy.
• What you are doing is bigger than the sound of applause. (I need to print this out and stick it on my monitor.)

At the end of the session, there was a really amazing and way. too. quick set of tips to improve your SEO from Aidan that I can’t find now but will try to dig up and share with you.

Can you see why I left the session (and the conference) vowing to blog like it is 2006? So much of this is exactly what I want to do, what I’ve always strived to do as a blogger. I can’t tell you how much I loved this session — it made the conference for me.

The next session had a lot less practical information, but my sides hurt from laughing by the time it was over. It was a panel discussion called, “What’s in a brand? The art of defining yourself and your creative work” featuring Kimberley Seldon, Gail Vaz-Oxlade, Dee Brun, and Patty Sullivan, and moderated by Mabel’s Labels founder Julie Cole. It was nice to see the session start with one of my friend Justin’s “extreme family portraits” of Julie Cole’s family. 🙂

I didn’t tweet a lot of takeaways from this session largely because I was laughing too hard. Who knew Gail Vaz-Oxlade was such a cut-up? She’s also an amazingly strong woman and I loved her basic theme of doing what’s important to her, staying true to herself, and not giving a &#@ what others think. Except, instead of &#@ she said pretty much every swear you could think of. I loved all of her anecdotes, including the one where she told her editor at the Globe and Mail that she writes his column while she’s sitting on the can, and that she turned down a TV show three times until they came back and completely capitulated to her terms. Clearly, the only person influencing Gail Vaz-Oxlade’s brand is Gail Vaz-Oxlade!

The few useful tweets I did manage to get out included:

• Know yourself, know what you’re willing to walk away from, know what you’re willing to do.
• Be true to yourself and be real or others will see through you and you will lose credibility.
• Don’t try to create a personal brand without knowledge of yourself and where you want to be.
• Every 140 characters comes back to you, for good or bad.
• Your bio is a powerful tool and all your social media sites should have one, but “PR friendly” in a bio says “send me free stuff.”
• If you don’t like how I raise my kids, that’s your problem (from Patty Sullivan, host on CBC Kids.)
• Use the filter of “what am I putting out there” before you press send.
• Don’t be so set in your vision of your brand that you don’t adapt based on the feedback you get through social media.
• If you want to work with brands, you have to be cognizant of your behaviour regarding swearing, oversharing, etc.

The final panel of the conference was another highlight for me. It was a discussion called, “To Publish Or Not To Publish: Taking Your Writing Beyond The Blog (Or Not)” featuring more of my oldest bloggy friends, including Ann Douglas, Jen Reynolds, Theresa Albert, and Nadine (Scarbiedoll) Silverthorne. This was the most practical of all the sessions I attended, with professional and concrete insights into a lot of various publishing options open in the Canadian marketplace.

Jen Reynolds, Editor-in-Chief of Canadian Family magazine, said a pitch to her should be succinct at 300 words, but don’t spill your whole story. She wants to build it with you.

She also noted that Canadian Family is still paying the same rate as 15 years ago, approximately $1 per word.

Nadine Silverthorne, online editor for TodaysParent.com, says online rates are approximately 50% less than print rates.

Jen Reynolds also said to know your strength and match it to a medium.

Nadine, who was a personal blogger long before an online editor, asked the poignant questions, “How much do you love your blog?” and “Are you willing to give up your voice for money?” (This is one of the reasons I’ve never wanted to overly monetize this blog!)

Ann Douglas, author extraordinaire, offered these tips on book pitches: a book pitch needs an executive summary and a sales pitch on why YOU must be the one to write it. Address the competition, and explain why you stand out. A pitch also needs a complete bio, and a marketing plan that showcases your creativity. (Clearly, writing the book is only half the hard work! I had no idea.)

And how exciting is this? Jen Reynolds surprised everyone with a spontaneous offer of $700 for a 700 word article on finding your bliss that she’ll publish in Canadian Family.

The panel also put together a handout that Ann posted on her blog: To Publish or Not to Publish.

I should really go back and put in links to everyone’s blogs — but I’m clean out of time. Maybe later? But you can find them all online, I’m sure.

After all the years of wondering whether I’d find any value in attending one of these blog conferences, I think the answer is a resounding yes. I got to meet so many people I have admired for years, and connect with many others. I learned a little bit, but I was hugely inspired and reminded of the things that I love about blogging and how most of them revolve around connection, community and storytelling. That’s why I’ve been saying that Blissdom Canada 2011 inspired me to blog like it’s 2006.

Here’s three quick suggestions to the Blissdom Canada organizers for next year:

1. Hashtags for each session would make it a lot easier to follow the sessions in progress and/or catch up on the ones you missed.
2. Donation bins for food banks or something similar would be a great way for people to share swag items they can’t or won’t use. There was no room in my luggage for a loaf of bread and box of crackers, and Fisher-Price gave away a lot of diapers that might not get used but could be great to donate to someone in need.
3. More debate would be good. Most of the panelists seemed to all be on the same page. I’d like to see a “I only blog for social good” voice take on a “I blog for the freebies and I’m proud of it” type of debate, or something similar.

I hope these notes were helpful! And if you’ve never been to one of these social media conferences before, you absolutely should go — at least once.

Karen, I will never use an m-dash again without thinking of you!

In my post yesterday, I mentioned that I left the Blissdom Canada blogging and social media conference feeling newly inspired. There were a lot of things that didn’t engage me at the conference, but rather than gripe about those, I’d like to tell you about the things that did inspire me, and motivate me, and remind me of the potential magic of blogging.

Blissdom Canada had two “tracks” with congruent sessions going on in different rooms: the art track and the commerce track. Of four time slots and eight sessions, I spent three-quarters of my time in the art track, which coincidentally (or not?) is fairly representative of the blog itself, I think.

The first session I attended was called “Finding Your Muse: The Art & Science of Finding Inspiration – And Using It.” I have to be honest, I might not have attended this session if I weren’t such a fan of the brains behind it: Bonnie Stewart, Elan Morgan (aka Schmutzie) and Tanis Miller (aka The Redneck Mommy), people I have admired in a bloggy way for many, many years. But here’s the thing – the conversation quickly evolved way beyond finding your muse and into a discussion on inspiration and identity, and I found that absolutely fascinating. I’ve spent a lot of time lately thinking about online identity and personae and how they reflect and affect your IRL identity.

As the session went on, I tweeted some of the more salient sound-bites and messages. Here’s the best bits, copied more or less verbatim from my own twitterstream:

To find your muse, start with your goals. Where do you want to go?

Social media and identity are deeply integrated to our sense of self, but don’t let that completely dictate how you see yourself.

Don’t let the metrics, comments, klout score, etc affect how you see yourself. They are not reflective of who you are as a person.

Take yourself seriously if you want others to do so.

Twitter is crack. It’s great for community but way too easy to let it sidetrack you from your goals and make you think you’re doing something when you really are not.

You are more than the sum of things you’ve blogged about.

Turn your sense of inspiration into a change for good. Educate, amplify the message of others, create community.

If you are feeling uninspired, reach out and elevate someone else.

Look outside yourself when seeking your muse. Find it in connection and community.

And this, something I must really work on and kind of wish I’d had tattooed on my forehead the first time I ever hit “publish” on the blog: don’t shy away from blogging in tough times, but wait until you are through it and have some perspective.

Great messages, eh? Can you see why I was reminded of the power of the blog? The next session, while completely different in tone and topic, speaks equally to the power of blogging. It was called “She Works Hard For The Money (And So Do You): Why And How You Should Be Making Money From Your Blog,” and featured my old friend Andrea Tomkins, as well as Janice Croze, Susie Erjavec Parker and Corinne McDermott.

Andrea started out with a message that I totally love, which is that blogs have many kinds of value, including as a family scrapbook, a way to earn ad revenue, a portfolio, and a stepping stone to another career. What’s missing from the list, IMHO, is simply the value of community and connection, which is what I’d say is the key value of blogging for me. And, erm, the value of a captive audience!

Like the session before it, I went in not sure exactly what to expect or whether there would be a lot of value in the session for me. After all, I’m already quite comfortable with my sponsors, I know how to solicit more if I want them, and I have a professional understanding of both the inherent marketability of the blog and its PR value. But like the session before it, the session evolved into something different and something extremely interesting for me, with a lot of simple but valuable business tips. I think this is particularly relevant for me now because while I never really saw myself as a small business when it was just the blog, now that I have the photography business bringing in more significant amounts of money I’ve started thinking in these terms.

The most interesting one is an argument I’ve seen recently about the value of a blog versus a presence on Twitter and/or Facebook. The problem with both Twitter and Facebook is that they’re transient in nature. The conversations on Twitter disappear almost instantly, and Facebook is capricious. Once you own a domain, however, it’s yours. It’s your property, which is a powerful tool. Facebook fan pages can disappear overnight if you inadvertently break one of Facebook’s many rules (or even if there is the perception of a broken rule) but that will never happen on your blog.

Here’s some of the other tips I found interesting from that session:

For a personal blogger, each time you hear a message about protecting your “brand” substitute the word “reputation”.

There is a place for working for free, but “booty calls rarely turn into relationships”.

If a PR firm contacts you and wants to “pick your brain” ask them “what’s your budget?” Your blog and your time are worthy of compensation.

Think ahead to how you want to end your business. Do you want to be able to sell it to someone else? This will help you set your goals.

Buy your first and last name domain (ie danielledonders.ca) as well as your business or blog domain name and redirect it to your main site. People will search for you in many different ways, make it easy to find them and make it difficult for competitiors to subvert or undermine you.

In the social media world, value is “cost per influence” not “cost per click”.

The last session of the day was a panel called “Canadian-ish: Being Canadian In A Borderless Digital World.” I have to admit, the direction of the conversation in this one annoyed me more than inspired me, as tired old stereotypes about Canadian identity (Tim Hortons and poutine, for example) were trotted out. Even more troubling, though, was an assumption by some panel members that the Canadian identity doesn’t really matter, and doesn’t really inform or influence who we are. In fact, I’d argue (rather passionately, in fact) that being Canadian is a huge influence on my online — and offline — identity. The first word of my twitter bio and third word of my Flickr profile is Canadian, for goodness sake!

It was interesting to me, too, that Catherine Connors (aka Her Bad Mother) stated that blogging helped her “escape the local.” For me, blogging helped me “discover the local.” When I first started blogging, I had to go outside of my community and mostly outside of my country to connect with other bloggers. Way back in 2004-2005, there were only a couple dozen of us, and I found my likeminded community largely populated by American academic parents. As the blogosphere grew, so did the Canadian community. It was really only through comments on my own blog and later through Twitter that I felt I was connecting with the strong local community here in Ottawa.

You can see why I felt like my brain was ready to explode by the end of day one, with so many new perspectives to consider. And I didn’t even tell you about the amazing chat a few of us hard-core CBC fans had with Anna Maria Tremonti (of Radio One’s The Current) after the final session. Hers was the voice I respected the most throughout that session, and meeting her afterward was one of the highlights of the weekend for me. I’m not in this picture, but I took it, and that makes me equally happy! (She’s third from left in the picture below, with @zchamu, @scarbiedoll, @bonstewart, @AlisonJette, @capitalmom and @ottmomgo.)

So what do you think? Were you there? If so, I’d love to hear what you think on my take of the highlights. And if you weren’t there, I hope this is helpful and interesting. I wanted to go beyond some of the “lookit the cool swag I got and all the people I rubbed elbows with” kind of messages I often see coming out of some of the big conferences.

I can’t wait to share my day 2 observations – that’s when things got really interesting!

Wow.

You know how I said last week before leaving for the Blissdom Canada blogging/social media conference that I’d never attended a BlogHer or a Blissdom before, largely because I just couldn’t figure out what the value for me would be? Now I know. It’s not about the branding tips, or the inspirational moments, or the swag, or the celebrities — although there were plenty of those.

Really, it was about the connection. (Which, ironically or perhaps not, is the whole reason I fell madly and deeply and obsessively in love with blogging in the first place.) It was about realizing that the people who have been living in my computer all these years are real three-dimensional people, living and breathing people, not just talking avatars. It was about connecting in person with people whose words and brains I’ve been in love with for years. It was about finding new people to admire, and to engage with.

All of that was great, and I pretty much knew that was going to happen. But there was this other, unexpected benefit from going to Blissdom Canada: it was like a couples retreat for me and blog. I mean, blog and I have been together a LONG time, and we’ve been through a lot together. And lately, well, you’ve probably noticed it as much as I have. Some of the magic, some of the sparkle, some of the joy has been missing for a while. Blog and I had started to drift apart. Oh, that’s not fair, blog is blameless in all of this — it’s me, not blog. I admit it, I’ve been completely infatuated with this sexy young thing called Mothership Photography, and while I was lavishing affection and attention on it, dear old blog only really got the leftovers.

But this weekend at Blissdom Canada, listening to people like Karen Green and Elan and Aidan Morgan and Bonnie Stewart and Ann Douglas and Nadine Silverthorne reminded me how far I’ve come, and how powerful the act of blogging can be. And spending time with the wonderful women from Ottawa (I’m looking at you Julie and Lara and Becky and Vicky and Sara and Karen and Barbara and the rest of you!) and the amazing people behind Mom Central Canada, I’m newly reminded of that power of community, and of connection.

Looking back over the last seven years of blogging, the purpose and goal of the blog have never really changed. It’s about storytelling, and it’s about connection. For the last little while, other things have been chipping away at my attention, and it became more about obligation than joy. But I feel like through the last four days, blog and I have reconnected. We’ve found the love again!

I feel like Blissdom Canada charged up my bloggy batteries. We had a fantastic breakfast with the Mom Central team and Fisher-Price, and I’m feeling all rah-rah, go-get-’em about that – can’t wait to share some of that information with you. But really, I’m just feeling like the fog has lifted and I remember how much I really love the act of blogging, the blog community and even the blog itself.

Over the next couple of days, I’d like to share some insights and observations from the Blissdom Canada sessions I attended. There are some practical tips on SEO and branding, and some more philosophical questions about identity and inspiration. And maybe a few random celebrity sightings as well! 😉

More to come!