I‘m very excited! On Monday, I’ll be hopping on a plane and heading for the left coast to speak at this social media in government conference. What fun, eh? This is similar to the conferences I’ve spoken at here in Ottawa last June and September, and I got a really great reception (and reviews!) both previous times.
This is my abstract:
Social Media Is Not One-Size-Fits-All: How To Choose The Right Tools For Your Audience, Your Message, And Your Organization’s Goals
Many government departments and agencies are considering launching their own YouTube channel or Facebook fan page. But how do you choose which tools are the right ones for your organization?
The Army News team in the Department of National Defence has posted nearly 2,000 videos to YouTube over the last three years and those videos have been viewed more than 1.6 million times. Their channel is currently ranked within the top 75 YouTube channels for Canadian news and reporting. They’re also using Twitter, iTunes, Flickr and Facebook to share information and engage Army stakeholders.
Social media is not one-size-fits-all. Not every tool is appropriate for every situation. In this session, you will learn how to choose the right tools for your audience, your message and your organization’s goals. You’ll also review some common issues to consider when using social media tools in a government environment, including:
* Tweeting in both official languages
* Managing comments – and responding when necessary
* Giving your organization an authentic “voice” and personality through social media
* Developing content that is relevant, interesting and timely
* Matching your policies to your tools
* Analyzing your audience and evaluating your tools to ensure they’re working for you and not the other way aroundDanielle Donders, Web Manager, Army Multimedia
I love the topic and I love the interaction during the seminars. I’m so looking forward to it!
Of course, the other thing I’m looking forward to is the ginourmous photo opportunity that is Vancouver. I’ve been before, twice on the way to Victoria and one other time on business — but there was no down time for exploring.
Any suggestions on treks I may want to take with my camera? I’m staying right downtown on Burrard, not far from Robson Square. I don’t think I’ll bother with a car as I only really have the one day free and a couple of evenings, and it seems like there’s plenty of interesting stuff nearby. Granville Island is to the west and Gastown is to the east of where I’ll be staying; any thoughts on which one might be a better destination? I definitely want to check out the waterfront. Also not far away is Stanley Park, but a 15 km hike to cram them all in might be a little bit too much to cram in, especially since the current forecast is calling for — surprise! — rain on Monday. Any indoor suggestions are welcome, too!
All in all, I think just about anywhere you can point your camera in Vancouver, you’re going to come away with a good shot or two!
The real challenge is how I’ll manage with no laptop to process the pix as I go, as Beloved thinks his pesky work is more important than my obsessive photo habits. I know, the nerve, eh? Especially when I’m so considerately leaving all three boys here with him to keep him company!