New: Ed Venture webisodes from Fisher-Price’s Imaginext

by DaniGirl on November 1, 2013 · 0 comments

in Reviews, promotions and giveaways

I may have raved a few (ahem) times about Fisher-Price’s Imaginext toy line. From the Batcave to the Eagle Talon Castle to the Imaginext Dinosaurs, we love them all.

Photo of children pretending to run from a toy dinosaur

(Did you know that the dino on the left is called an apatosaurus? When I was a kid they were called brontosauruses, but apparently that was wrong. The things you learn from a five-year old, I tell ya!)

I love watching or listening to imaginary play. I find myself sitting with fingers paused over the keyboard, staring sightlessly at the monitor in front of me, while I listen to Lucas enacting elaborate and epic scenarios nearby. Heros, villians, chases and captures – it all plays out across the dining room floor, until Bella takes an interest and tries to make off with one of the action figures. Then the REAL drama begins! 😉

I appreciate the Imaginext toy line because they encourage thoughtful open-ended play. Rules are swapped out for roles, and the inner world of Lucas’s imagination (currently populated by seas of Puffles, Sonic the Hedgehog, Batman and Creepers) tumble together in a fantastic society of magic and mystery. The play experts at Fisher-Price explain that imaginative play like this builds more than just creativity, but self-confidence and problem-solving skills, too, and they help kids explore their own sense of identity.

Imaginext has taken an exciting leap into the multimedia world. They’re turning on the Adventure by introducing the new Ed Venture webisodes, featuring Ed and his friends as they discover worlds of adventure. They’re firefighters in Hot Time in the City: Check it out!

And they’re knights in Through the Crystal Eye:

Fun, eh? My only gripe is that most 9 yr olds I know are probably not carrying a cell phone, but if that’s the only challenge to my suspension of disbelief I think the kids will enjoy it. You can see more about Ed Venture and his adventures on the Imaginext microsite.

There’s a contest, too! Visit to play an online game and unlock the next phase of the game by solving clues. By registering to play the game, you’ll be entered to win 1 of 5 $300 Imaginext prize packs. Each prize pack will include:

•Imaginext Rescue City Centre
•Imaginext Mega Apatasaurus
•Imaginext Eagle Talon Castle
•Imaginext Batcave
•Imaginext Monsters U Scare Floor

Pssst! This is an awesome prize pack comprising most of Lucas’s favourite toys!!!!

Disclosure: I receive special perks as a part of my affiliation with the Fisher-Price Play Ambassador program with Mom Central Canada. The opinions in this blog are my own.

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