Bad marketing ideas # 207

by DaniGirl on July 28, 2006 · 14 comments

in Uncategorized

Did you see this bit about the NHL coming out with pink hockey jerseys? The NHL, which is more concerned with improving profits than improving hockey, is targeting what they estimate are the 40 per cent of hockey fans who are women. Apparently there are a lot of women out there who are coveting a pink (or baby blue) hockey jersey with their team logo on it.

Not so much.

I can totally see the idea of marketing a smaller, tailored version of the jersey (shall we call it a hersey? Lookit that, witticism via typo!) made to fit an ordinary person not encumbered by 20 pounds of hockey gear – in the team’s colours. But what on earth made the NHL marketing gurus think we needed them in girley pastel colours?

I don’t own any Senators clothing, not because I have been waiting for a pastel version but because the Senators logo is so hideously ugly. And also, I’m allergic to polyester. Make me a nice cotton jersey, or maybe even a silk-lycra blend, in the teams colours with a subtle little logo on the sleeve, and put it at a price point that’s considered a fun splurge and not a major investment (I have blazers that cost less than $70) and I’d be all over it. Or rather, it would be all over me.

That’s all I have today. We’re leaving in an hour to spend the morning here, and then driving through Algonquin Park to spend the weekend with the in-laws on the other side of the province. I’m only half packed, have nothing organized for the four-hour drive, and am more than a little nervous about keeping my wee beasties out of trouble at the un-child-proofed house of my in-laws, tucked on an acre of forested land about 15 km away from the nearest outpost of civilization. Eek!


{ 14 comments… read them below or add one }

1 BeachMama July 28, 2006 at 1:12 pm

Sadly, I know a few women that would go for the pink!
They finally did come out with women’s wear a few years ago. I would rather wear a jersey that did’t make me look like I was wearing my boyfriends football jersey in high-school. But, sadly I would not wear it if it was pink!!
I hope you have a great time at Storyland! And that Algonquin Park isn’t too stressful for you :)! Can you blog from there?? Are you going to POS??? Don’t leave us hanging!

2 BeachMama July 28, 2006 at 1:12 pm

Sadly, I know a few women that would go for the pink!
They finally did come out with women’s wear a few years ago. I would rather wear a jersey that did’t make me look like I was wearing my boyfriends football jersey in high-school. But, sadly I would not wear it if it was pink!!
I hope you have a great time at Storyland! And that Algonquin Park isn’t too stressful for you :)! Can you blog from there?? Are you going to POS??? Don’t leave us hanging!

3 Sharon July 28, 2006 at 1:35 pm

You’ve got to be kidding …right?
That sucks.
But have fun at the inlaws and your kids will be fine. They won’t know what hit them (the inlaws that is)
πŸ˜‰

4 Sharon July 28, 2006 at 1:35 pm

You’ve got to be kidding …right?
That sucks.
But have fun at the inlaws and your kids will be fine. They won’t know what hit them (the inlaws that is)
πŸ˜‰

5 twinmomplusone July 28, 2006 at 3:01 pm

pink jerseys/herseys…nah, yak!
let me know what you thought of Storyland when you return.
Have a blast at the out-laws πŸ˜‰

6 twinmomplusone July 28, 2006 at 3:01 pm

pink jerseys/herseys…nah, yak!
let me know what you thought of Storyland when you return.
Have a blast at the out-laws πŸ˜‰

7 Snack Mommy July 28, 2006 at 3:54 pm

Whaaaaaaaaaaaaaaaaat? No suspense filled post about your urine and a certain type of stick? And then you’re off for the weekened? Is this some form of cruel and unusual torture?!?

8 Snack Mommy July 28, 2006 at 3:54 pm

Whaaaaaaaaaaaaaaaaat? No suspense filled post about your urine and a certain type of stick? And then you’re off for the weekened? Is this some form of cruel and unusual torture?!?

9 kris July 30, 2006 at 3:53 am

Lots of hideous baby pink Cubs hats arounds here, I’m afraid. I suspect that if anyone actually cared about the Blackhawks, those pink jerseys would sell, too.

10 kris July 30, 2006 at 3:53 am

Lots of hideous baby pink Cubs hats arounds here, I’m afraid. I suspect that if anyone actually cared about the Blackhawks, those pink jerseys would sell, too.

11 mariadocostume July 30, 2006 at 4:09 am

Have you heard about POSTCROSSING?
πŸ™‚
What is postcrossing?
It’s a project that allows anyone to receive postcards (paper ones, not electronic) from random places in the world. Learn more: http://www.postcrossing.com
How to participate?
1. register to get a login
2. obtain an address and a postcard ID
3. mail the postcard
4. wait to receive a postcard from another postcrosser
5. register the postcard ID of the card you have received
6. go to 2

12 mariadocostume July 30, 2006 at 4:09 am

Have you heard about POSTCROSSING?
πŸ™‚
What is postcrossing?
It’s a project that allows anyone to receive postcards (paper ones, not electronic) from random places in the world. Learn more: http://www.postcrossing.com
How to participate?
1. register to get a login
2. obtain an address and a postcard ID
3. mail the postcard
4. wait to receive a postcard from another postcrosser
5. register the postcard ID of the card you have received
6. go to 2

13 twinmomplusone July 30, 2006 at 5:00 am

LOL snackmommy! yep, that Danigirl can be pretty cruel to us faithful readers

14 twinmomplusone July 30, 2006 at 5:00 am

LOL snackmommy! yep, that Danigirl can be pretty cruel to us faithful readers

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