I need to pick your collective brains again.
I’ve been asked to speak next month at a monthly gathering of local communications and marketing folks who have a professional interest in the tools of social media from a business and government perspective. They’ve had some amazing speakers this year, from Paul Wells to Stephen Taylor to Mitch Joel (tonight!). How I fit in with speakers of this caliber is both perplexing and daunting, but the organizers have said they’re interested in the “marketing to mommy bloggers” angle, and I do certainly know a thing or two about that… both professionally and, erm, bloggily.
I think what intrigued the organizers is something I’ve noticed recently: when I wear my “social media professional” hat and go to these conferences and events, I’m still inclined to be almost apologetic for my mommy blogger roots… largely because the folks that attend these things tend to be dismissive of mommy bloggers as a whole. But when I start talking to them in terms that matter to them (Google Page Rank, Technorati status, number of visits, etc) they’re often surprised… and I’m certainly not even among the rock stars of the mommy blog scene. Don’t diss the mommy bloggers!
I’m not so much interested in the whole advertising / no-advertising debate here. I think it’s been done to death for one thing, and I think the PR and marketing pitches are a slightly different creature.
I have some pretty strong opinions of my own, and some experiences to share, but I’d like to hear from you, whether as a blogger who gets solicitations, a blogger who covets solicitations, or a reader of blogs that might occasionally feature a post resulting from a marketing pitch. Do you get any solicitations from marketers, offers of free stuff or special perks? Have you been approached by that very insistent woman who asks for your home address and phone number so she can send you some soup? (I’m not kidding.) Have there been pitches that made you cringe, made you roll your eyes, made you jump up and down with excitement (like, say, a free weekend in Smuggler’s Notch!)? What kind of offer would entice you, what kind of offer pisses you off? Do you have any ethical standards that would prevent you from accepting any sort of offer, or only certain types?
For me, it’s actually to the point now that I have the luxury of turning down many more offers than I accept. I’ve recently said no thanks to a free cell phone for my kids, some shoes for me, a teleconference with Nicholas Sparks, additional Nintendo games for the DS, a winter blanket for strollers and slings … not because I didn’t want them, but because I’m a little bit worried about (a) seeming greedy and snapping up every offer that comes by and (b) sacrificing some sort of editorial integrity that I don’t even know I have in the first place. Is there a tipping point where a blog moves into the realm of advertorial, and does that matter?
As you know, I also make an effort to include disclosure information whenever I’m writing a blog post that results from a direct solicitation… how important is that to you as a reader? Do you care? Does it make a blogger’s opinion any more or less relevant if they are up front about how a product came into their possession?
If you had the ear of the marketing machine, what would you say? Would you want them to back off from the mommy blog crowd, or could you offer them a few tips on how to REALLY get your attention? What would entice you more: an invitation to an exclusive event, a chance to meet a celebrity via teleconference, the inside track on information or gossip, free stuff? (I’ve been offered all of these at one time or another.) Maybe something else would float your boat?
What do you think of the proliferation of “review blogs” hosted by bloggers on the side because their ad contracts (I’m guessing BlogHer Ads, but I’m not sure) prohibit them from accepting other endorsements? (If you can shed some light on this, either in the comments or via e-mail, I’d be very grateful!) If your favourite blogger has a review blog on the side, do you read that, too? Or does the commerciality of it turn you off?
Have you seen any really offensive pitches to mothers on the blogosphere? (I’m thinking here particularly of the *choke* Canada’s Yummiest Mummy contest, but there are many, many more.) Or maybe you think this is a fabulous idea? Please tell me why!
What’s good, what’s bad, what’s ugly in the way marketers are approaching the momosphere*? I know, I asked about a million questions, but I’m fascinated by this topic and I’d love to hear your thoughts, either here or at danicanada (at) gmail (dot) com.
(* Of course, I’m interested in what the dads have to say, too. “Mommy blogger” is just an easy shorthand for the parenting blogs in general. And, speaking of which, why don’t they have a Canada’s Yummiest Daddy contest, anyway? I could think of a few worthy candidates.)