{"id":2977,"date":"2009-10-05T18:05:48","date_gmt":"2009-10-05T23:05:48","guid":{"rendered":"http:\/\/danigirl.ca\/blog\/?p=2977"},"modified":"2009-10-05T18:05:48","modified_gmt":"2009-10-05T23:05:48","slug":"the-one-with-the-pancakes-in-a-can-no-really","status":"publish","type":"post","link":"http:\/\/danigirl.ca\/blog\/2009\/10\/05\/the-one-with-the-pancakes-in-a-can-no-really\/","title":{"rendered":"The one with the pancakes in a can — no, really!"},"content":{"rendered":"

A<\/span>ttention marketers and PR types: even if you have a product that might not otherwise catch my attention, if you can contextualize your product as a fun blog post in my head, you’ve got my attention. A good product is fundamental, but you also have to catch my attention — and inspiring my sense of whimsy definitely helps.<\/p>\n

That’s what happened today when I had my first — and, I can only imagine, my only — experience of drive-by pancaking. Pancakes from a can, no less. No, seriously!<\/p>\n

The Batter Blaster<\/a> people were in town this morning doing a media tour, and they canvassed a few local bloggers to see if anyone might be interested in having chef Anthony Elman drop by and make a pancake breakfast for the family. That’s not a pitch you get every day! They were pitching a new product called Batter Blaster, which is basically pancake batter in a can. Unfortunately for me, I was already at work by the time I got the e-mail. I ended up exchanging a few e-mails with the PR team, and they offered to drop off a free sample to me downtown and, intrigued, I said yes.<\/p>\n

I have to admit, at first I rolled my eyes. Pancake batter in a can that looks suspiciously like a whipped cream canister? But I read the ingredient list<\/a>, and was surprisingly wholesome. Organic, no less. Since Monday is one of the days that I am on my own for dinner, this seemed like an easy and fun dinner idea. When I was a kid I used to absolutely love the frozen pancake batter you could get in a milk carton. In fact, not that long ago I wondered to Beloved why you can’t get that anymore. <\/p>\n

So that’s how I came to meet Julie and Anthony, my Batter Blaster peeps, for an illicit mid-afternoon drive-by pancaking in the Market. <\/p>\n

\"Julie<\/a><\/p>\n

They’re super-nice by the way, and they’re surprisingly passionate about their pancakes. Not only did I get dinner, and pictures, and a great blog post, but they had more ideas and recipes, and even threw in (snicker, I swear I am not making this up!) a set of Batter Blaster t-shirts for the family.<\/p>\n

The boys were fascinated by the idea of pancakes from a can, and were keen to “help” make dinner.<\/p>\n

\"boys\"<\/a><\/p>\n

When you squeeze the trigger, the batter is surprisingly light and fluffy, and kind of melts into a traditional pancake batter as it settles. (Please admire the artistry of taking a photograph one-handed with a right-shutter camera while using my right hand to dispense the batter!)<\/p>\n

\"squirt\"<\/a><\/p>\n

I taught the boys the fine art of waiting for the bubbles to surface, and they took turns squirting the batter and flipping the pancakes.<\/p>\n

\"watching\"<\/a><\/p>\n

And the true test? Damn, they were really, really tasty pancakes. I mean, really good! Light and fluffy, and better than I usually make from the just-add-water mix.<\/p>\n

\"with<\/a><\/p>\n

We all agreed.<\/p>\n

\"yum\"<\/a><\/p>\n

In fact, I had to step up production when my helpers started absconding to eat the pancakes and I couldn’t make them fast enough.<\/p>\n

\"three<\/a><\/p>\n

In fact, we ate the whole can! I think the boys had about five pancakes each. I’d made myself an omelette, because I’m trying to watch my carbs again, but I couldn’t resist one or two myself — they were just that good.<\/p>\n

\"empty<\/a><\/p>\n

So that’s the story of how I got drive-by pancaked by Batter Blaster, the pancakes in a can. I wanted to mock this product, but I have nothing left to mock. It was a tasty, easy meal; the clean-up was minimal; the boys played along; I made one meal for all four of us; AND every single piece of the empty can is recyclable. The PR pitch was fun, and so was dinner. Plus, I laughed a lot when I explained it all to Beloved when he got home, from the drive-by pancaking to the free t-shirts.<\/p>\n

I’m telling you, sometimes life is stranger than fiction. Pancakes in a can. Who knew?<\/p>\n","protected":false},"excerpt":{"rendered":"

Attention marketers and PR types: even if you have a product that might not otherwise catch my attention, if you can contextualize your product as a fun blog post in my head, you’ve got my attention. A good product is fundamental, but you also have to catch my attention — and inspiring my sense of … Continue reading “The one with the pancakes in a can — no, really!”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,65],"tags":[],"class_list":["post-2977","post","type-post","status-publish","format-standard","hentry","category-how-i-love-the-interwebs","category-product-reviews"],"_links":{"self":[{"href":"http:\/\/danigirl.ca\/blog\/wp-json\/wp\/v2\/posts\/2977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/danigirl.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/danigirl.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/danigirl.ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/danigirl.ca\/blog\/wp-json\/wp\/v2\/comments?post=2977"}],"version-history":[{"count":3,"href":"http:\/\/danigirl.ca\/blog\/wp-json\/wp\/v2\/posts\/2977\/revisions"}],"predecessor-version":[{"id":2980,"href":"http:\/\/danigirl.ca\/blog\/wp-json\/wp\/v2\/posts\/2977\/revisions\/2980"}],"wp:attachment":[{"href":"http:\/\/danigirl.ca\/blog\/wp-json\/wp\/v2\/media?parent=2977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/danigirl.ca\/blog\/wp-json\/wp\/v2\/categories?post=2977"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/danigirl.ca\/blog\/wp-json\/wp\/v2\/tags?post=2977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}