{"id":1038,"date":"2007-10-10T18:35:31","date_gmt":"2007-10-10T23:35:31","guid":{"rendered":"http:\/\/danigirl.ca\/blog\/2007\/10\/10\/wherein-i-succumb-completely-to-the-pr-bandwagon\/"},"modified":"2007-10-10T18:47:56","modified_gmt":"2007-10-10T23:47:56","slug":"wherein-i-succumb-completely-to-the-pr-bandwagon","status":"publish","type":"post","link":"http:\/\/danigirl.ca\/blog\/2007\/10\/10\/wherein-i-succumb-completely-to-the-pr-bandwagon\/","title":{"rendered":"Wherein I succumb completely to the PR bandwagon"},"content":{"rendered":"<p>I&#8217;d heard that Dove had a new video out (remember &#8220;<a href=\"http:\/\/www.campaignforrealbeauty.ca\/dsef07\/t5.aspx?id=7985&#038;filmno=1\">Evolution<\/a>&#8220;?) but it took me a while to get around to watching it.  I&#8217;ve spent a lot of time over the last few days thinking criticially (and somewhat cynically) about PR pitches and viral marketing and buzz marketing and exactly this type of campaign.  Even though this is very much a marketing move on the part of Unilever, I also think it&#8217;s a very well-done and important message, and I&#8217;m completely putting aside my cynicism to share it with you.  It&#8217;s worth sharing, and even ties in loosely with the theme of the day about <a href=\"http:\/\/danigirl.ca\/blog\/2007\/10\/10\/the-breast-fest\/\">women and their bodies<\/a>.<\/p>\n<div align=\"center\">\n<object width=\"346\" height=\"296\"><param name=\"movie\" value=\"http:\/\/moviestore.campaignforrealbeauty.com\/moviestore\/dsef07\/embed\/dovefilms.swf?flvLoc=http:\/\/moviestore.campaignforrealbeauty.com\/moviestore\/dsef07\/Onslaught_ca_en.flv&amp;seekTime=15&amp;freeze=true&amp;cc=ca_en\"><\/param><param name=\"wmode\" value=\"transparent\"><\/param><embed src=\"http:\/\/moviestore.campaignforrealbeauty.com\/moviestore\/dsef07\/embed\/dovefilms.swf?flvLoc=http:\/\/moviestore.campaignforrealbeauty.com\/moviestore\/dsef07\/Onslaught_ca_en.flv&amp;seekTime=20.5&amp;freeze=true&amp;cc=ca_en\" type=\"application\/x-shockwave-flash\" wmode=\"transparent\" width=\"346\" height=\"296\"><\/embed><\/object><\/div>\n<p>Can&#8217;t see the embedded video?  Visit the <a href=\"http:\/\/www.campaignforrealbeauty.ca\/dsef07\/t5.aspx?id=7985&#038;filmno=0\">Campaign for Real Beauty site<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;d heard that Dove had a new video out (remember &#8220;Evolution&#8220;?) but it took me a while to get around to watching it. I&#8217;ve spent a lot of time over the last few days thinking criticially (and somewhat cynically) about PR pitches and viral marketing and buzz marketing and exactly this type of campaign. Even &hellip; <a href=\"http:\/\/danigirl.ca\/blog\/2007\/10\/10\/wherein-i-succumb-completely-to-the-pr-bandwagon\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Wherein I succumb completely to the PR bandwagon&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-1038","post","type-post","status-publish","format-standard","hentry","category-life-the-universe-and-everything"],"_links":{"self":[{"href":"http:\/\/danigirl.ca\/blog\/wp-json\/wp\/v2\/posts\/1038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/danigirl.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/danigirl.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/danigirl.ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/danigirl.ca\/blog\/wp-json\/wp\/v2\/comments?post=1038"}],"version-history":[{"count":0,"href":"http:\/\/danigirl.ca\/blog\/wp-json\/wp\/v2\/posts\/1038\/revisions"}],"wp:attachment":[{"href":"http:\/\/danigirl.ca\/blog\/wp-json\/wp\/v2\/media?parent=1038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/danigirl.ca\/blog\/wp-json\/wp\/v2\/categories?post=1038"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/danigirl.ca\/blog\/wp-json\/wp\/v2\/tags?post=1038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}